Free · 2 minutes · No investment advice

Your salary is fine.
Your money behaviour isn't.

Find out exactly what's stopping you — in 2 minutes. Find your hidden money bug in 6 questions.

6 questions2 minNo jargonNo investment advice

Taken by 200+ people this month · Zero investment recommendations given

★★★★★

"My CA gives me advice. This gave me self-awareness. Completely different thing."

Rajan M., 33 — IT Lead, Bangalore
★★★★★

"Sent this to my husband. We had a real money conversation for once."

Sneha P., 29 — Designer, Pune
★★★★★

"I thought I was just bad at maths. Turns out I was just afraid of being wrong."

Arjun K., 31 — Product Manager, Hyderabad
What is SwLux, actually?
Watch before you decide.
3 minutes. Honest. Mildly funny. No investment advice.
Prefer to just take the quiz? Start here →
The 5 money bugs
Which one is running in the background?
Take the 2-minute quiz to find out. Most people recognise themselves immediately.
🚨
Emergency Exiter
Panic seller
🔒
Paralysed Planner
Knows, doesn't start
😔
Shame Spiraller
Past mistakes
💤
Comfortable Drifter
Auto-pilot
📡
Noise Chaser
FOMO churner
Our story
Paheli ladai jeetni hai apne aap se
👨‍💻
Founder Story
10+ years in tech · 3 products acquired · recovering Paralysed Planner · Ahmedabad

I built three products that got acquired. I understood systems, logic, scale. But I couldn't press the invest button. Not because I didn't know what to do. I had the spreadsheets, the SIP calculator, the research tabs. I just... froze.

That's when I realised the problem wasn't information. It was behaviour. And behaviour has a specific pattern — a bug — that runs silently in the background of every financial decision you make.

I found my bug. I started fixing it. And I looked around and saw it everywhere — in my colleagues, my friends, my WhatsApp groups. Different symptoms. Same root cause. The gap between knowing and doing is entirely psychological, not informational.

SwLux is a mirror, not a lecture. We don't tell you what to buy. We help you see why you do what you do around money — and give you a simple, honest path to change it.

Our mission: help 10 million Indians win this first battle — the one with themselves. Kyu darta hai tu yaar, khud pe daav laga.

Coming soon
Go deeper after your 7-day challenge
Three standalone audits — each a complete diagnostic in its own right. For those who want to go beyond the first honest look.
Debug the Mindset
🧠
Why do you behave the way you do?
7 questions about your emotional patterns with money. Uncover the psychological roots underneath your behaviour.
Clean Code Wealth
💰
How broken is your financial system?
7 questions about your financial structure. Find the system gaps before they become crises.
Acquire the Freedom
🚀
How clear is your financial destination?
7 questions about your vision and growth direction. Know where you're building toward.
Stay connected
Weekly behaviour nudges. No noise.

One short email. A behaviour insight, a challenge, or a mirror moment. No tips. No market commentary.

Find us everywhere
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Contact & Grievance

We're a small team and we actually read every message. For feedback, queries, or if something felt off about your experience.

✉️  [email protected] — general queries 🔴  [email protected] — concerns & complaints
Grievance Redressal If you believe your data was misused or any part of this platform caused harm — write to [email protected] with subject "GRIEVANCE". We acknowledge within 48 hours and resolve within 14 working days. We do not share your data with third parties for commercial use.
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Before we begin
This quiz only works if you're honest with yourself.
Which, statistically, is harder than it sounds.
🎭I will pick the answer that describes what I actually do — not what I wish I did.
🧠My first instinct is usually more accurate than my second thought.
🔒This is between me and the mirror. No one is judging. Especially not the quiz.
😅The result might be uncomfortably accurate. That's the point.